This review is only for the app. I am in love with the magazine and is both a paper subscriber and also became a digital subscriber. The app is a very very basic ereader worthy of 2009 first gen iPad apps. 1) is there any reason why the text in the mag is not actually text but a bitmap image? It is acceptable that there werent any effort made to make it more iPad friendly but IMO text should be kept in text format so that retina displays can do what they were meant to do and be able to zoom in and still see sharp text right now all the mags are basically equivalent of just scanned pdfs of the real magazine. 2) no or very few iPad multi media content. There was one link to a video as part of an interview, but when you click it, it takes you to inc magazines website, and the video doesnt even work on an iPad (does not show up.) Overall I feel this app does not do justice to the tremendous writers and great content in the magazine. I am a big fan of the mag but for a good example of a good iPad mag app, see the Wireds implementation. This app overall leaves me yearning for the paper mag... Much to be desired.